How To Leverage The Benefits Of Blogging For Business
Blogging for business is a powerful way to get the message out about your products and services. And what’s more, your blog can even become your entire business. The great thing about this is that starting a blog is so easy that it’s a no-brainer for any business owner to do.
When blogging for business first came into vogue, it seemed any keyword-rich content would suffice. But today, with over 500 million blogs and over 1.7 billion websites in the world, there’s a lot of competition. Search engines are refining their search criteria so that they can send their audience the right information to avoid sending people to substandard content that doesn’t meet the intent of the audience member’s search.
Because of this fact, you need to get a lot more strategic about the content you publish online. You’ll want to use a variety of types and forms of content in your blog, along with developing a content promotion plan.FREE Checklist: 21 Days To A Better Blog
12 Tips To Make Blogging For Business More Effective
1. Content Must Be Quality Content
You can’t just post content that is poorly written and factually incorrect or insufficient. It must be high-quality content that’s developed just for your ideal audience, depending on where they are in their buying journey and what your goals and objectives are for them.
2. Keep Learning and Implementing SEO
It’s crucial to know search engine optimization (SOE) techniques so you can make sure more customers and prospects find you in the search engine results. The key to getting your content to rank well in search is having a clear understanding of how Google finds, analyzes, and ranks your content. Check out this free search engine optimization tutorial from HubSpot to evaluate and improve the SEO for your blog.
3. Your Blog Design Must Be Focused on Mobile First
The time for sites that only work on a desktop computer are over. If your blog isn’t readable on a mobile device, it’s simply not going to take off and increase your audience reach (unless your audience doesn’t use mobile, which is very unlikely since mobile outsells PCs now).
You can use Google’s mobile-friendly tool to check if your blog is readable on mobile.
4. Post More Long-Form Content
Content that is longer than 3000 words gets a lot more traffic than shorter content. Your long-form content should be focused on evergreen topics, be in-depth and well-researched, and include examples, links, and more.
5. Use Amazing Imagery
People like looking at beautiful and interesting images. If you add images to your blog posts with that mean something, you’ll get a lot more traction. You can use graphs, charts, pictures, and graphics that enhance the information you’re providing to make it more interactive, interesting, and thus more sharable.
6. Include in Content Links to Gated Content
When you post long-form content, it gives you many opportunities to also embed links for gated content that gives even more information and moves them to your list.
7. Promoting Content Is Essential
If you don’t promote the content you create, it may not get the kind of views you need to profit. Use content snippets, automatic sharing with software like Missinglettr, and ask your audience to share too.FREE Checklist: 21 Days To A Better Blog
8. Add More Video Content
The other awesome part about content marketing and blogging today is that video is very popular. Adding video content to your blogs and even using mostly video in your blogging content is very acceptable, and people are more likely to share a video than solely text-based content.
9. Posting More Often Helps
This is a big sticking point for many bloggers. The truth is, you may make an impact by posting a few times per month, but it’s going to take a lot longer. You want to only post relevant, well-done content, but you do want to post more rather than less. Posting regularly is really the key to success.
10. Using Ghostwriters and PLR Improves Quality and Frequency
It might be almost impossible to produce all the content you need if you’re just one person and still do all the other tasks required to host a successful and profitable blog. Therefore, consider hiring ghostwriters to handle the evergreen content and incorporating edited and updated PLR in your content needs too.
11. Adding Interactive Content Is Important
Using content that includes challenges, quizzes, surveys, infographics, and other interactive content that gets your audience’s attention is also a good way to get more eyes on your content and create more compelling content.
12. Never Stop Researching Your Industry, Market, and Niche
The research you do will pay off by giving you more knowledge about your ideal customer, your industry, and the best way to get the word out. Never stop researching, just like you should never stop marketing.
Free Checklist: 21 Days To A Better Blog
Blogging for business successfully means that you understand your goals and objectives, who your audience is, what they want, and what their intent is at the point they find your content. It also means that you publish and promote high-quality content on a regular and continuous basis that is smart, well researched, and relevant to your audience.
For more business blogging tips, download my free checklist, 21 Days To A Better Blog and start marketing your blog to achieve the results you deserve.